Writing copy for a living is actually pretty easy. You just have to get through the first writing spec assignments, build your confidence, and then tackle something larger. If you want to do copywriting for a living, realize that this goal is attainable, plus there are millions of ways to get this accomplished. You just need to take a few chances. This is what happens when you go into the field of marketing. As long as you are willing to ask people, you can use your creativity to your advantage. You would be surprised at how some respond to a sincere request.
If you have an email list and it has never been divided into two or more separate lists, then you need to listen up to this. Everyone should optimize their list marketing techniques. However, if you are a successful already with your list, you may not need to do anything at all to be successful (you already are!). Only those who are not successful should try to optimize their list to make more money. You want to find out what is converting, and the only way to do this is to divide your list up and run a series of tests. Dividing a list into two can help you find out what’s converting. Three or more will get this done even faster.
As a novice copywriter, you really do not have much at all to show to people. By creating a portfolio, you will be able to share your information with others very easily. What you will probably need to do until you are actually established is write on spec – this means to do work that you may or may not get paid for. If these companies like your work, they will pay you, so they can add what you have written to their website. This will give you the experience that you need, even if you do not receive a dime. It is important to always be positive and to look at every experience that you have is something that you have gained knowledge from. More than likely, your work will be rejected, unless of course you are a gifted writer.
Each person will have their own business model. Some people might do copywriting, others website design. Using different approaches, even if you are a beginner, you can begin to create your portfolio. You could, for instance, find someone else’s work, and then create something similar with your own twist.
These are not to be sold but rather to showcase your talents and put them on your website. Make sure everyone knows exactly what you’re doing and there are no misconceptions. Anyone that is lacking professional work in their portfolio can use this to show potential clients what they are capable of.
People that run their own business are always concerned about the bottom line. Seldom are they concerned about who you are or what your background may be. You could literally be a circus performer, and no one would care in the business world. The only one to know one thing: that you can make a more profitable than the day before. You need to go out and get something done and move toward success.